The biggest advantage lies in the ability to market and advertise both events simultaneously, eliminating the double expense of separate efforts. The secondary and most overlooked advantage lies in the double market penetration aspects of the advertising campaign. Many times we hear bidders explain how they were only looking for real estate, but ended up buying items from the inventory & FF&E auction that they didn’t even know they were looking for. This rule runs both ways as more often than not people that show up for the inventory & FF&E auction ultimately end up bidding on the real estate as well.